The secret of The Pivot : How to write about anything
Marketing

The secret of The Pivot : How to write about anything

One thing that no one ever tells you as they’re patting you on the back for going freelance (before quickly checking their bank balance online and returning home to roll around on a bed of lovely, comforting payslips) is that free lunches are no longer a regular part of your life.

You have to start paying for them yourself and everything tastes of ashes.
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Mum’s first smartphone or a tale as old as time? House of Fraser’s #Emojinal campaign
Marketing

Mum’s first smartphone or a tale as old as time? House of Fraser’s #Emojinal campaign

It’s that time of year when supermarkets get greedy, stick two fingers up to the chronological order of our calendars and awkwardly cram Valentine’s Day items next to Easter items, as if anyone, at the point when they realise that February is just a dreary 28-day extension of January, cares whether the chocolate that they put into their mouths, or anywhere frankly, is heart shaped or egg shaped. Continue reading